Skills

  • Content Writing

  • Content Strategy

  • Editing

  • Organic SEO

  • AP Style

  • WordPress

  • HTML

Programs

  • Adobe Creative Suites

  • Google Analytics

  • Microsoft Office & Google Office Suite

  • Clearscope

  • SEMRush

  • Ahrefs

  • HubSpot

  • Marketo

Education

  • San Diego State University
    August 2014 - May 2016
    Journalism, emphasis in Advertising
    Women's Studies
    3.1 GPA

  • Sacramento City College
    August 2011 - May 2014
    Communications, emphasis in
    Marketing & Advertising
    3.2 GPA
    Presidents Honor's List

 

Experience

  • Content Writer, SEO - Asana | March 2021- November 2022
    I created longform written SEO content for the Asana Resources page. I cross-collaboratively with the growth marketing team, an external freelance team, and the Head of Editorial to coordinate strategy for the upcoming year.  

    • Outlined, staged, and wrote search engine optimized resource articles, which lead to a 330% increase of organic traffic within one year.

    • Project managed an internal linking strategy which increased domain authority from 67 to 78 over 6 months.

    • Optimized team workflow processes to increase production from 12 articles per month to 50 written articles per month.

  • Content & SEO Marketing Specialist - Lively | July 2019 - March 2021

    I established the content production process with a team of 5-10 freelancers to ensure consistent publication of educational and optimized web content. I created ad hoc customer communications for key legislative changes during the COVID-19 pandemic.

    • Managed a team of 5-10 freelancers to create 30 search engine optimized articles per month which increased average daily traffic by 118%.

    • Reviewed and segmented email marketing cohorts to increase click through rates from 1.8% to 3.1%.

    • Increased ranking for high-volume keywords by 100+ positions within two months to outrank competitors for front-page Google search results.

  • Content Marketing Specialist - PetDesk | May 2018 - May 2019

    I established the demand generation program within this high-growth software startup to develop an inbound marketing lead generation strategy. I also developed certified continuing education content for veterinary professionals to drive better-qualified prospects directly to sales and product demos.

    • Established drip campaigns as part of our sales enablement strategy to help increase close rate by 36%.

    • Drove a 100% increase in marketing influenced leads quarter over quarter

    • Increased organic traffic by 42% from Q2 2018 to Q1 2019 through implementing a technical SEO strategy

  • Senior Marketing Coordinator - 41 Orange Marketing | October 2016 - May 2018

    As the first full-time employee of 41 Orange Marketing, I partnered with clients toonboard them onto the Hubspot platform, while also implementing inbound marketing strategies to help generate traffic and leads for their businesses.

    • Increased organic website traffic by 200% for a client by using topic cluster strategy to optimize for organic Google search.

    • Developed a lead generation strategy for a client that resulted in a 67% sales closing rate.

    • Created an internal onboarding program to assist with the 40% agency growth rate.